Client name: Mondelez, TMS

Project Name: Halloween Cardboard POSM, Milka and Oreo Impressive displays

Year: 2021

Scope: 3000+ POS, 4 markets

Description: For this large-scale seasonal activation, we produced high-impact POS displays using UV direct printing on five-layer EB-flute cardboard on our HP Scitex 11000 industrial printer. The modular design allowed interchangeable headers and side extensions, enabling the same base shelf to be reused for multiple campaigns while maintaining brand consistency and reducing production waste.
All components were manufactured using FSC-certified, EUDR-compliant materials, ensuring full traceability and responsible sourcing. After each activation cycle, the displays can be 100% recycled, supporting retailers in effective waste management.
Our production approach eliminates the need for non-recyclable plastics, relying instead on advanced cardboard engineering and innovative joining solutions.
The entire manufacturing process is covered by a carbon footprint measurement system, confirmed through third-party certification.

The Goal: Ensuring the perfect quality and awareness to a wide array of consumer for everyone's favorite brands of and chocolates. Our impressive solutions in hypermarkets are guaranteed to draw your attention each time you visit. On the other hand, we support our partner in one-time activations such as the Halloween campaign, creating wonders from cardboard and other recyclable materials.